Search Engine Optimization: The Journey Begins

I am about to download or purchase a few search engine optimization books as well as general web marketing books. I am gonna pick up "Search Engine Optimization for Dummies" By Peter Kent and "The AdSense Code: What Google Never Told You About Making Money with AdSense" by Joel Comm. Hopefully these SEO tools will help me along. I also plan on sprucing up my HTML skills as well as come up with future web development opportunities.